What is it for?
Something else? Email me at marcell@marcellmozes.com
Start
Start here. Nothing to pay until you approve.
Pick what you need and answer five short questions. A free sample costs nothing. A first job is invoiced only when you approve it. If you don’t approve it after two rounds of changes, you owe nothing and the copy can’t be used.
No brief to write. Your answers go from your own email app when you press Send there. I reply within 1 UK working day.
What would you like to start with?
USD 350 {GBP 270 | EUR 315} for one page, invoiced when you approve it.
One page of a real client project: up to 10 sections or about 1,000 words. On Shopify, one template (home, collection or one product template); bulk product descriptions not included. A longer layout counts as two pages, and I say so in writing before I start.
You get a Google Doc split by the wireframe’s section names, with character counts and a Source column that shows where each line comes from in your client’s material. It arrives 5 UK working days after I confirm your brief is complete.
USD 1,950 {GBP 1,500 | EUR 1,750} for five pages and three launch emails.
Five Copy-Ready Pages for the same build plus the three emails your client sends at launch, from one brief. Page one is the first job, on the Copy-Ready Page scope, and arrives 5 UK working days after I confirm your brief is complete.
What you pay, and when:
- Nothing before you approve page one.
- When you approve page one, you choose. You can stop after approving page one and pay only the single-page price, USD 350 {GBP 270 | EUR 315}. If you continue, the site invoices apply.
- Site invoice one, when you approve page one: USD 975 {GBP 750 | EUR 875}, which covers page one and pages two and three. Site invoice two, when you approve pages two and three: USD 975 {GBP 750 | EUR 875}, which covers pages four and five and the three launch emails. The two invoices add up to the site price, USD 1,950 {GBP 1,500 | EUR 1,750}. Page one is included in it, never charged on top.
- Pages two and three start when invoice one is paid. Pages four and five and the emails start when invoice two is paid. I confirm the dates for the later pages in writing within 1 UK working day of each payment arriving.
Started with one page? Site total USD 1,950 {GBP 1,500 | EUR 1,750}, which includes the page you already paid. You pay the rest in two parts: USD 625 {GBP 480 | EUR 560} when you choose the site, which covers pages two and three, and USD 975 {GBP 750 | EUR 875} when you approve pages two and three, which covers pages four and five and the three launch emails.
The hero (top section) of one real, waiting client page, from the client’s material. Once per studio. Not a pitch, spec work or the studio’s own site. I confirm the date in my reply. If you then go ahead with the page, the hero becomes its section one.
GBP 450 {USD 595 | EUR 525} for one piece, invoiced when you approve it.
One piece from the job ad: an article up to 1,200 words, or three emails, or one web page up to about 1,000 words, or two case studies from your notes. A longer piece counts as two, and I say so in writing before I start.
You get a Google Doc with a voice guide (one page), a handover note for the new hire (one page) and a source column showing where each point comes from. It arrives 5 UK working days after I confirm your brief is complete.
The first piece as above, and a note that you may want the block after it. The block is 4 pieces from your job ad in a 4-week cycle, 5 UK working days each, one round of changes each: GBP 1,500 {USD 1,950 | EUR 1,750} a cycle, paid in advance.
If you book the block within 14 days of approving your first piece, that piece becomes piece one of the block. Block total GBP 1,500 {USD 1,950 | EUR 1,750} for 4 pieces, which includes the first piece you already paid. You pay the rest, GBP 1,050 {USD 1,355 | EUR 1,225}, for the other three.
Choosing this is not a commitment. I ask again when you approve the first piece.
A headline and about 150 words opening one piece from your ad, with a three-line “why this opening” note and a source column. Headed “Draft sample. Not licensed for use.” Once per organisation, back within 1 UK working day.
USD 295 {GBP 225 | EUR 265} for the X-Ray PDF, invoiced when you approve it.
I read your live Meta ad and the page it opens. You get a PDF: up to 5 ranked changes, each quoting a line with new wording ready to paste; three headline options; your offer stack rewritten; a match note on up to three ads; lines to check before your next launch. It arrives 3 UK working days after I confirm your brief is complete.
USD 1,250 {GBP 965 | EUR 1,095} for the X-Ray and the whole sales page rewritten.
It starts with the X-Ray, which is the first job. Then the whole sales page rewritten on its changes, up to 12 sections or about 3,500 words, with a Source column.
What you pay, and when:
- Nothing before you approve the X-Ray.
- Rebuild invoice one, when you approve the X-Ray: USD 295 {GBP 225 | EUR 265}, which covers the X-Ray. Invoice two, when you approve the top of the page: USD 480 {GBP 375 | EUR 415}, which covers the top of the page (hero, method, offer stack). Invoice three, when you approve the whole page: USD 475 {GBP 365 | EUR 415}, which covers the rest of the page. The three invoices add up to the rebuild price, USD 1,250 {GBP 965 | EUR 1,095}.
- The top of the page starts when invoice one is paid and is ready 5 UK working days later. The rest of the page starts when invoice two is paid and is ready 10 UK working days later.
Started with the X-Ray alone? Rebuild total USD 1,250 {GBP 965 | EUR 1,095}, which includes the X-Ray you already paid. You pay the rest, USD 955 {GBP 740 | EUR 830}, in two parts: USD 480 {GBP 375 | EUR 415} when you approve the top of the page, and USD 475 {GBP 365 | EUR 415} when you approve the whole page.
One line quoted from your page, one sentence on what it misses, and a new line your own material supports. Once per business: if I have already sent you a fix by email, that was your free one. Within 1 UK working day, or on a date I confirm in that time.
USD 249 {GBP 199 | EUR 229} for the letter package, invoiced when you approve it.
Your renewal letter, or the next reminder if the letter has gone, up to about 600 words, tied to your real dues and the benefits members use, in plain text and HTML for your association management system (AMS). With it: the top benefits block of your join or benefits page, about 150 to 200 words; a one-page Board Summary for your board; voice notes from your last 3 member emails. A longer package counts as two jobs, and I say so in writing before I start.
The Draft arrives 3 UK working days after I confirm your brief is complete.
USD 1,290 {GBP 990 | EUR 1,150} for the letter and seven more pieces.
The letter (the first job) plus 5 reminders (60, 30 and 7 days, due date, grace notice) and 2 win-back emails, in one voice: 8 pieces. If the letter has gone, the remaining reminders, the 2 win-backs and next season’s letter.
What you pay, and when:
- Nothing before you approve the letter.
- Season invoice one, when you approve the letter: USD 249 {GBP 199 | EUR 229}, which covers the letter. Invoice two, when you approve the other seven pieces: USD 1,041 {GBP 791 | EUR 921}, which covers those seven pieces. The two invoices add up to the season price, USD 1,290 {GBP 990 | EUR 1,150}.
- The other seven pieces start when invoice one is paid. I confirm their dates in writing within 1 UK working day of that payment arriving.
Started with the letter alone? Season total USD 1,290 {GBP 990 | EUR 1,150}, which includes the letter you already paid. You pay the rest, USD 1,041 {GBP 791 | EUR 921}, when you approve the other seven pieces.
The top 3 fixes to your next renewal message (letter or reminder), marked up, headed “Draft notes”. Once per organisation, within 2 UK working days.
GBP 495 for one pack, or GBP 595 from 1 December 2026, invoiced when you approve it.
One brand, one subscription programme, up to three plans. 12 to 15 paste-ready texts, each named, from the key information block to the cancellation confirmation email. With them: the Map (each text, where it goes, the section of the Act it relates to, and a blank column for your solicitor) and the App Paste Sheet (the fields to fill in Recharge, Skio, Loop, Appstle, Klaviyo and Shopify). With more than three plans, I say in writing before we start whether it counts as two packs.
The texts arrive 5 UK working days after I confirm your brief is complete. You approve the Pack before you pay for it. Save Flow is a separate job after that. Save Flow is the pause, skip and swap wording beside your cancel button, never in front of it.
Price: GBP 495 for packs that start before 1 December 2026, GBP 595 from 1 December 2026. A pack starts when I confirm its brief is complete.
Christmas: Orders by Friday 11 December start before Christmas. The next start after that is Monday 4 January.
Your renewal reminder (or, if you send none, your cancel page text) rewritten from your product and account pages, with its row of the Map. Once per business, within 1 UK working day. If you then go ahead with the Pack, it becomes Text 1.
What happens next
- I reply within 1 UK working day with what I can take on, a start date, and the questions your job still needs, at most 6.
- The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking. If the complete brief doesn’t arrive within 14 days of your booked start date, the place is released and you can book again later.
- The Draft arrives on the day stated on your option above. Every document carries one of three labels: Draft (the first version, with open questions marked), Facts confirmed (every “to confirm” answered) and Approved (the final version you approved). Every first job includes two rounds of written changes. Every later job includes one.
- You have 15 UK working days from the last version to decide. I remind you on day 5 and day 10.
- Approving means writing “approved” about a named version, or using any of the copy: publishing it, sending it or printing it. Forwarding it for comment never counts, and neither does silence.
- I reply within 1 UK working day with your sample, or the date it arrives. (Associations mark-up: within 2 UK working days.)
- You judge it on your own material. Nothing to pay for the sample. One free sample per organisation.
- Want the paid job? Reply and I send a start date. If not, you owe nothing and nothing more happens.
How paying works
On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.
If you don’t approve it after two rounds of changes, you owe nothing and the copy can’t be used.
Later work is paid in advance. A project in stages (a full site, a rebuild or a renewal season) is invoiced stage by stage, each invoice when you approve that stage. What each invoice covers is listed on your option above.
You can choose the larger option when you start, or within 14 days of approving your first job. What you paid for the first job counts in full.
Prices are fixed in USD, GBP and EUR. Your invoice is in the currency you choose on the start form.
The small print
From 14 days overdue, statutory interest and the fixed recovery fee apply. At 30 days overdue, the licence to use the copy ends. What you send is handled on the lawful basis of taking steps towards a contract, and kept for the job and as the law requires for invoices. The rest is in the terms, the refunds page and the privacy notice.
Questions at this step
Before you send
Questions at this step
Why don’t you ask for the whole brief now?
Most of it depends on your job and on what your material already answers. I read what you send first, then ask only what is missing, by email, at most 6 questions.
What if copy goes live by mistake?
If copy goes live by mistake and comes down within 5 UK working days, I cancel the invoice.
Can we talk it through first?
Everything happens by email, with no calls. Send your questions to marcell@marcellmozes.com and you keep the answers in writing.
Do you use AI?
I use AI for research and first drafts. I check and edit every line myself. More on the AI use page.
Will you contact our client?
I never contact your client. If your client sends the page back within 30 days of your approval, with written reasons, I rewrite it once.
Can we start with one page and move to the whole site?
Yes, within 14 days of approving the page. The Launch-Ready Site card above shows what you then pay, and the page you already paid counts in full.
We’re a recruiter filling a client’s role. Can we use this?
No. Cover the Seat is for organisations covering their own role while the hire is weeks away.
How does the block follow the first piece?
The block is ongoing work on the Desk, the page for work after a first job. The Desk opens only after your first job is approved and paid. The block is paid in advance, and each cycle starts on the first UK working day after your payment arrives, not on the invoice date. Work paid in advance and not yet started is refunded in full. Once work has started, you get one rewrite within the agreed scope.
What if only a few things on my page matter?
Up to 5 ranked changes, each marked by how much it matters. If fewer matter, I say so.
Could I do this myself?
You could run this yourself with AI or a freelancer. Here you get it done, checked and ranked by one person who answers for every line.
Is the free mark-up a new letter?
No. It is notes on the top 3 fixes, marked up on your message. The full rewritten letter is the paid job.
Is this legal advice?
This is customer-facing copy, not legal advice. For 60 days after you approve, I make the changes your solicitor asks for at no extra cost. When the detailed subscription regulations are published, I update the pack once, included in the price. If they are not published within 6 months of your approval, that update commitment ends.
Do you set the texts up in our app?
I write the texts and show where each one goes. Your team or app partner makes the flow work.