6. How do I pay?
Prices are fixed in USD, GBP and EUR. Your invoice is in the currency you choose on the start form.
I send a Stripe invoice on the day you approve. You can pay by card or bank transfer. Your purchase order number and supplier reference go on the invoice, and I return supplier forms within 1 UK working day.
First job. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.
Later work. Later work is paid in advance. A project in stages (a full site, a rebuild or a renewal season) is invoiced stage by stage, each invoice when you approve that stage.
In plain terms: a Desk cycle, a Cover the Seat block or a new job after your first is paid before the work starts. A project in stages is the exception. Each invoice is sent when you approve a stage, it says exactly what it buys, and the next stage starts when it is paid.
The stages, and what each invoice buys:
The Launch-Ready Site. Site invoice one, when you approve page one: USD 975 {GBP 750 | EUR 875}, which covers page one and pages two and three. Site invoice two, when you approve pages two and three: USD 975 {GBP 750 | EUR 875}, which covers pages four and five and the three launch emails. The two invoices add up to the site price, USD 1,950 {GBP 1,500 | EUR 1,750}. Page one is included in it, never charged on top. Each stage starts when the invoice before it is paid.
You can stop after approving page one and pay only the single-page price, USD 350 {GBP 270 | EUR 315}. If you continue, the site invoices apply.
So when you approve page one, you get one invoice, never both: the single-page price if you stop there, or site invoice one if you go on.
Choosing the larger option. You can choose the larger option when you start, or within 14 days of approving your first job. What you paid for the first job counts in full. The larger option is the site after a single page, the rebuild after the X-Ray, the season after the letter, or the block after a first Cover the Seat piece.
If you started with one page and choose the site within 14 days of approving it: Site total USD 1,950 {GBP 1,500 | EUR 1,750}, which includes the page you already paid. You pay the rest in two parts: USD 625 {GBP 480 | EUR 560} when you choose the site, which covers pages two and three, and USD 975 {GBP 750 | EUR 875} when you approve pages two and three, which covers pages four and five and the three launch emails.
Sales Page Rebuild. Rebuild invoice one, when you approve the X-Ray: USD 295 {GBP 225 | EUR 265}, which covers the X-Ray. Invoice two, when you approve the top of the page: USD 480 {GBP 375 | EUR 415}, which covers the top of the page (hero, method, offer stack). Invoice three, when you approve the whole page: USD 475 {GBP 365 | EUR 415}, which covers the rest of the page. The three invoices add up to the rebuild price, USD 1,250 {GBP 965 | EUR 1,095}. Each stage starts when the invoice before it is paid.
Renewal Season Series. Season invoice one, when you approve the letter: USD 249 {GBP 199 | EUR 229}, which covers the letter. Invoice two, when you approve the other seven pieces: USD 1,041 {GBP 791 | EUR 921}, which covers those seven pieces. The two invoices add up to the season price, USD 1,290 {GBP 990 | EUR 1,150}. The other seven pieces start when invoice one is paid.
If you started with the letter and choose the season within 14 days of approving it: Season total USD 1,290 {GBP 990 | EUR 1,150}, which includes the letter you already paid. You pay the rest, USD 1,041 {GBP 791 | EUR 921}, when you approve the other seven pieces.
The rebuild after the X-Ray and the block after a first piece are in clause 7.
While an invoice is overdue, I don’t start new jobs or new work for you on any route until it is paid.