1. The rules on every route
Who can pay after approving. Paying after you approve is open to any organisation with a live website and an email address on its own domain, once per organisation. You don’t need to be a limited company. Sole traders are welcome when they get in touch with me first.
When the clock starts. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
What approving means. Approving means writing “approved” about a named version, or using any of the copy: publishing it, sending it or printing it. Forwarding it for comment never counts, and neither does silence.
Every document carries one of three labels: Draft (the first version, with open questions marked), Facts confirmed (every “to confirm” answered) and Approved (the final version you approved).
A round of changes and a rewrite are different things. A round of changes is your written notes on a version before you approve it; I make them and send the next version. Every first job includes two rounds of written changes. Every later job includes one. A rewrite is the remedy on work you paid for in advance, once it has started (see Refunds below).
If you don’t approve. If you don’t approve it after two rounds of changes, you owe nothing and the copy can’t be used. You have 15 UK working days from the last version to decide. I remind you on day 5 and day 10. Silence never counts as approval, so if the 15 days pass with no reply, nothing is invoiced.
Published by mistake. If copy goes live by mistake and comes down within 5 UK working days, I cancel the invoice.
Paying. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days. Later work is paid in advance. A project in stages (a full site, a rebuild or a renewal season) is invoiced stage by stage, each invoice when you approve that stage.
Refunds. Work paid in advance and not yet started is refunded in full. Once work has started, you get one rewrite within the agreed scope. The rewrite is the last step: it is one rewrite, and it does not turn into money back.