For UK subscription boxes and other consumer subscriptions that auto-renew (not SaaS, B2B, or FCA, Ofcom or Ofgem sectors)
If you don’t approve it after two rounds of changes, you owe nothing and the copy can’t be used.
Send me your product and account pages. I write the renewal, reminder and cancellation texts in the pack from them, and name the field in your subscription app where each one goes. Your developer or VA pastes them in.
A charge the customer didn’t expect tends to come back as a complaint, a bank dispute or a cancellation. The CMA can already enforce consumer law directly and fine businesses that break it. Separately, the government says new subscription rules come into force in January 2027.
The January Renewal Notice Pack: 12 to 15 paste-ready texts, 5 UK working days after I confirm your brief is complete. GBP 495, invoiced when you approve the pack.
Want to judge the writing first? Get your renewal reminder rewritten free It comes back within 1 UK working day.
Before: “Your next box is on its way soon!” No date, no amount, no way out.
After: “Your Hearth & Hops box renews on Thursday 14 January”
01 · What comes off your plate
Where my work ends. I write the texts and show where each one goes. Your team or app partner makes the flow work. Your solicitor has the final say on the law.
02 · The sample
Text 1 of every pack, and the one I write free for you.
Before
Subject: Your next box is on its way soon!
Hey Tom,
Great news: your next Hearth & Hops box is nearly here. Get ready for another month of brilliant beer.
You can manage your subscription at any time in your account.
Cheers!
No date. No amount. No plan. The only way out is a link to “your account”.
After (the parts in [brackets] are filled in by your app for each customer)
Subject: Your Hearth & Hops box renews on [charge date]
Hi [first name],
Your Beer Club box will be charged on [charge date] and sent the same week.
Don’t want this one? Cancel online in one step from My Account > Subscription. Do it before 11pm on the day before [charge date] and you won’t be charged. You won’t need to phone us.
Cheers,
The Hearth & Hops team
Under every text, a row of the Map · Text 1
Every fact in your version comes from your own product and account pages. Where a fact is missing, I stop and ask. It never gets guessed.
“What I appreciated most was his rigor. If something in the source material was ambiguous, he flagged it rather than guessing.”
Joe Gowdridge, Pretzl
03 · Common complaints
Typical examples:
04 · The date
Now. The CMA can already enforce consumer law directly and fine businesses that break it. The reminders you send today are read by customers today.
January 2027. On 9 August 2026 the government said the new subscription rules will come into force in January 2027. Businesses will have to give clearer information, send regular reminders and make leaving easier. A new 14-day cooling-off period will let customers cancel after a trial or a long-term contract renews.
The detailed regulations and CMA guidance have not been published yet. The rules set what a notice must do, not the words, so every business writes its own. That is why the pack includes one update when they are published (details under The pack).
Sources: gov.uk announcement, 9 August 2026 · Digital Markets, Competition and Consumers Act 2024, section 259 (not yet in force)
05 · Your subscription app
Your app decides when a reminder or cancel email goes out. What it says is still up to you.
The App Paste Sheet gives your developer, VA or app partner the field, the details your app fills in, and the length allowed.
06 · The January Renewal Notice Pack
One brand, one subscription programme, up to three plans. If you have more, I tell you in writing before we start whether it counts as two packs.
Reminders: 01 regular renewal reminder · 02 reminder before a trial or introductory price ends · 03 annual renewal reminder, if you sell annual plans
Signing up: 04 key information block for your product page and checkout · 05 acceptance line · 06 the subscription part of your confirmation email
Cooling-off: 07 initial cooling-off notice · 08 renewal cooling-off notice
Leaving: 09 cancel-online page text · 10 cancellation confirmation email · 11 “Manage my subscription” help text
Support and terms: 12 three support replies (“I didn’t get a reminder”, “How do I cancel?”, “I was charged after my trial”) · 13 a plain-English summary box for your existing terms. Your solicitor edits the terms themselves; I don’t.
Also included
07 · How I work
Every document carries one of three labels: Draft (the first version, with open questions marked), Facts confirmed (every “to confirm” answered) and Approved (the final version you approved). A line marked “to confirm” reaches you as a question before it reaches your app.
I use AI for research and first drafts. I check and edit every line myself. How I use AI
This pack is new, so there are no subscription results to show yet. The fairest test is your own reminder, rewritten free, before you commit to anything.
Editors at agencies I have written for. They are not subscription brands. They speak to how I handle facts and scope.
“Marcell made the copy easier to follow while keeping the relevant qualifications, and queried an ambiguous claim rather than filling in the gap himself.”
Phil Gibson, Head of Content Development, Napier“He understood the positioning, stayed within the scope, and delivered exactly when he promised.”
Barnaby Ellis, Director, Strategy & Experience, Fifty Five and Five08 · How it works
09 · Price
GBP 495
Buys all 12 to 15 texts listed under The pack, the Map, the App Paste Sheet, two rounds of written changes, 60 days of your solicitor’s changes and one update when the regulations are published.
Nothing to pay today. Invoiced when you approve it.
GBP 495 for packs that start before 1 December 2026, GBP 595 from 1 December 2026. A pack starts when I confirm its brief is complete. Orders by Friday 11 December start before Christmas. The next start after that is Monday 4 January.
10 · How paying works
On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days. Invoices are in GBP, by card or bank transfer.
You approve the Pack before you pay for it. Save Flow is a separate job after that. Save Flow is the pause, skip and swap wording beside your cancel button, never in front of it. If you want it, I offer it by email once your pack is approved, with its own invoice.
This is customer-facing copy, not legal advice. I answer for every line I write. What counts as approving, when you can use the copy and the rest of the detail: Terms and Refunds.
11 · Questions
Not here? Email me I reply within 1 UK working day.
You can, but three things don’t wait. The reminders you send now reach customers now, and the CMA can already enforce consumer law directly. GBP 495 for packs that start before 1 December 2026, GBP 595 from 1 December 2026. And the pack includes one update when the regulations are published, if that happens within 6 months of your approval.
Paying after you approve is open to any organisation with a live website and an email address on its own domain, once per organisation. You don’t need to be a limited company. Sole traders are welcome when they get in touch with me first.
The start form, a link to your subscription page and account pages, and answers to up to 6 questions. If a fact is missing, I ask rather than guess.
The App Paste Sheet covers Recharge, Skio, Loop, Appstle, Klaviyo and Shopify. If you use another app, name it on the start form.
No. I write the texts and show where each one goes. Your team or app partner makes the flow work.
No to both. Every text is mapped to the section of the Act it relates to, for your solicitor to confirm in a blank column. They keep the final say.
Some will. The government’s response says offers during leaving are allowed as long as they don’t frustrate or unreasonably lengthen it (source). The pack’s wording is written for one clear online step; your app sets how many steps there are.
The transitional rules aren’t published yet. Your solicitor marks how they apply in the Map.
One pack covers one brand, one subscription programme and up to three plans. If you have more, I tell you in writing before we start whether it counts as two packs.
12 · Your decision
Nothing to pay today.
Want to see the writing first? Get your renewal reminder rewritten free Send your subscription page and a screenshot of your reminder. It comes back within 1 UK working day and, if you go ahead, becomes text 1 of your pack. One free sample per organisation. Nothing to pay for the sample. The Terms still cover how we use each other’s material.
