Thanks. Here is what happens next.

1. Within 1 UK working day I reply with your start date and the date your work arrives, or I ask for anything missing.
2. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
3. A first job arrives 3 or 5 UK working days after that, depending on the route. I give you the exact date in writing.
4. Every first job includes two rounds of written changes. Every later job includes one.
5. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.

What to send: links to the material the work should draw on, such as the current page or site, documents and notes.

1. Within 1 UK working day I reply with your start date, or I ask for anything missing.
2. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
3. Your page arrives 5 UK working days after that, as a Google Doc split by the wireframe's section names, with a Source column showing where each line comes from in your client's material.
4. Every first job includes two rounds of written changes. Every later job includes one.
5. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.

What to send: the client project link, live or staging, and a link to what your client has sent you. I never contact your client.

1. Within 1 UK working day I reply with your start date, or I ask for anything missing.
2. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
3. Page one arrives 5 UK working days after that. It is your first job, with two rounds of written changes.
4. Later work is paid in advance. A project in stages (a full site, a rebuild or a renewal season) is invoiced stage by stage, each invoice when you approve that stage. In practice, each invoice comes when you approve a stage, and the next stage starts when that payment arrives.
5. The dates for later pages are confirmed in writing within 1 UK working day of each payment arriving.

You can stop after approving page one and pay only the single-page price, USD 350 {GBP 270 | EUR 315}. If you continue, the site invoices apply.

Site invoice one, when you approve page one: USD 975 {GBP 750 | EUR 875}, which covers page one and pages two and three. Site invoice two, when you approve pages two and three: USD 975 {GBP 750 | EUR 875}, which covers pages four and five and the three launch emails. The two invoices add up to the site price, USD 1,950 {GBP 1,500 | EUR 1,750}. Page one is included in it, never charged on top.

What to send: the client project link, live or staging, the sitemap or wireframes, and a link to what your client has sent you. I never contact your client.

1. Within 1 UK working day my reply confirms the date your hero arrives.
2. It is the top section of one real, waiting client page, written from your client's material.
3. If you go ahead, it becomes section one of the page.

Once per studio. Not a pitch, spec work or your studio's own site. Nothing to pay for the sample. The Terms still cover how we use each other's material.

What to send: the client project link and a link to what your client has sent you.

1. Within 1 UK working day I reply with your start date, or I ask for anything missing.
2. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
3. Your piece arrives 5 UK working days after that, in a Google Doc with a one-page voice guide, a one-page handover note for your new hire and a source column showing where each line comes from in your material.
4. Every first job includes two rounds of written changes. Every later job includes one.
5. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.

What to send: the link to your job ad, which piece you want first, and three links that sound like you. Add any PO or supplier reference you need on the invoice.

1. Your first piece comes first, exactly as a single piece: 5 UK working days after I confirm your brief is complete, two rounds of written changes, invoiced when you approve.
2. The block is 4 pieces from your job ad, 5 UK working days each, one round of changes each. It runs on the Desk, my repeat work in 4-week cycles. The Desk opens only after your first job is approved and paid.
3. The block is invoiced in advance, due in 7 days, or up to 30 days with a purchase order. It starts on the first UK working day after both the first piece and the block balance are paid.

Your first piece is GBP 450 {USD 595 | EUR 525}, for one piece from your ad.

If you book the block within 14 days of approving your first piece, that piece becomes piece one of the block. Block total GBP 1,500 {USD 1,950 | EUR 1,750} for 4 pieces, which includes the first piece you already paid. You pay the rest, GBP 1,050 {USD 1,355 | EUR 1,225}, for the other three.

What to send: the link to your job ad, which piece you want first, and three links that sound like you. Add any PO or supplier reference you need on the invoice.

1. Within 1 UK working day you get a headline and about 150 words opening one piece from your ad, with a three-line note on why it opens that way and a source column.
2. If you want the full piece after that, reply to my email or use the start form.

Once per organisation. Nothing to pay for the sample. The Terms still cover how we use each other's material.

What to send: the link to your job ad and one or two links that sound like you.

1. Within 1 UK working day I reply with your start date, or I ask for anything missing.
2. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
3. Your X-Ray arrives as a PDF 3 UK working days after that.
4. Every first job includes two rounds of written changes. Every later job includes one.
5. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.

What to send: your sales page link and your ad's link in the Meta Ad Library.

1. The X-Ray comes first: a PDF 3 UK working days after I confirm your brief is complete, with two rounds of written changes. It is your first job.
2. Later work is paid in advance. A project in stages (a full site, a rebuild or a renewal season) is invoiced stage by stage, each invoice when you approve that stage. In practice, each invoice comes when you approve a stage, and the next stage starts when that payment arrives.
3. The top of the page (hero, method, offer stack) arrives 5 UK working days after the X-Ray invoice is paid. The rest of the page arrives 10 UK working days after invoice two is paid.

Rebuild invoice one, when you approve the X-Ray: USD 295 {GBP 225 | EUR 265}, which covers the X-Ray. Invoice two, when you approve the top of the page: USD 480 {GBP 375 | EUR 415}, which covers the top of the page (hero, method, offer stack). Invoice three, when you approve the whole page: USD 475 {GBP 365 | EUR 415}, which covers the rest of the page. The three invoices add up to the rebuild price, USD 1,250 {GBP 965 | EUR 1,095}.

What to send: your sales page link and your ad's link in the Meta Ad Library.

1. Within 1 UK working day you get your fix, or a date for it that I confirm in that time.
2. The fix is one line quoted from your page, one sentence on what it misses, and a new line your own material supports.

Once per business. A fix from my email counts. Nothing to pay for the sample. The Terms still cover how we use each other's material.

What to send: your sales page link and your ad's link in the Meta Ad Library.

1. Within 1 UK working day I reply with your start date, or I ask for anything missing.
2. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
3. Your first draft arrives 3 UK working days after that, with a one-page Board Summary your board can read before it decides.
4. Every first job includes two rounds of written changes. Every later job includes one.
5. Your board can take up to 45 days from the final draft to decide. If it meets later than that, we fix the meeting date when we start and your deadline moves to match.
6. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.

What to send: the renewal letter or reminder as it stands now, your dues, and a link to your join or benefits page. Tell me who approves it.

1. The letter comes first: 3 UK working days after I confirm your brief is complete, with two rounds of written changes. It is your first job.
2. Your board can take up to 45 days from the final draft to decide. If it meets later than that, we fix the meeting date when we start and your deadline moves to match.
3. Later work is paid in advance. A project in stages (a full site, a rebuild or a renewal season) is invoiced stage by stage, each invoice when you approve that stage. In practice, each invoice comes when you approve a stage, and the next stage starts when that payment arrives.
4. Before the series starts, I list the eight pieces against your remaining send dates, in writing. Those dates are confirmed within 1 UK working day of the letter payment arriving.

What to send: the renewal letter or reminder as it stands now, your dues, your send dates for this season, and a link to your join or benefits page. Tell me who approves it.

1. Within 2 UK working days you get the top 3 fixes to your next renewal message, letter or reminder, marked up.
2. These are notes with 3 fixes. The finished, rewritten letter is the paid job, and you can start it from the start form.

Once per organisation. Nothing to pay for the sample. The Terms still cover how we use each other's material.

What to send: the letter or reminder as it stands now.

1. Within 1 UK working day I reply with your start date, or I ask for anything missing.
2. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
3. All texts arrive in a shared document 5 UK working days after that. With them come the Map (each text, where it goes, the section of the Act it answers and a blank column for your solicitor) and the App Paste Sheet (the fields for Recharge, Skio, Loop, Appstle, Klaviyo or Shopify).
4. Every first job includes two rounds of written changes. Every later job includes one.
5. You approve the Pack before you pay for it. Save Flow is a separate job after that. Save Flow is the pause, skip and swap wording beside your cancel button, never in front of it.

GBP 495 for packs that start before 1 December 2026, GBP 595 from 1 December 2026. A pack starts when I confirm its brief is complete. Orders by Friday 11 December start before Christmas. The next start after that is Monday 4 January.

What to send: your subscription or sign-up page link, links to your terms and privacy notice, and the name of the subscription app you use, if it wasn't on the form.

1. Within 1 UK working day you get your renewal reminder back, rewritten from your product and account pages, with its row of the Map (where the text goes and the section of the Act it answers).
2. If you go ahead with the Pack, it becomes text 1.

Once per business. Nothing to pay for the sample. The Terms still cover how we use each other's material.

What to send: your subscription page link and a screenshot of your current reminder, or "we don't send one". If you don't send one, I rewrite your cancel page text instead.