For organisations hiring a copywriter or content writer

The writing in your job ad, done before your hire starts. Pay only if you approve it.

Your new hire is weeks away and the work in the ad won’t wait. I write it in the meantime, in your voice and from your own material, with every fact shown next to its source.

You read the first piece before you pay anything. If you don’t approve it after two rounds of changes, you owe nothing and the copy can’t be used.

GBP 450 {USD 595 | EUR 525} for the first piece, with a one-page voice guide and a handover note for your new hire. Everything happens by email, with no calls.

Start with your job ad

Want to see my writing on your ad first? Get a free opening: a headline and about 150 words

Still hiring. Done for today. A young marketing lead puts on her coat with a hand on her closed laptop.

I’m not applying for the role. I cover the writing until your hire starts.

Marcell Mozes, Warrington, UK

01 · Where you are now

The ad is live. The work in it still has deadlines.

Maybe the newsletter has slipped a month. Maybe you’re writing the product pages yourself after six, and the case studies are still notes in a folder.

Hiring takes the time it takes, and if the person you choose is employed now, they work their notice first. Every week the seat is empty, that work either slips or comes out of someone’s evenings. Your new hire then starts with a backlog instead of a plan.

02 · What you stop doing

The writing leaves your desk, and so does the work around it.

No new brief to write. Your job ad is most of the brief. You tell me which piece you want first.
No fact hunt. Anything I couldn’t source is marked “to confirm”, so you answer a question instead of checking every line.
No evenings on the ad’s work. The piece that keeps slipping arrives in your Google Doc 5 UK working days after I confirm your brief is complete.
No handover from memory. Your first piece comes with a one-page note for your new hire: what is done, what is open, what comes next.

03 · What one piece is

One piece, measured before I start.

You pick the piece from your ad. Each of these counts as one:

One piece

An article

Limit

Up to 1,200 words

One piece

Emails

Limit

Three emails

One piece

A web page

Limit

Up to about 1,000 words

One piece

Case studies

Limit

Two, written from the notes and facts you already have. No customer interviews.

A longer piece counts as two, and I say so in writing before I start.

04 · See the work

This is what lands in your Google Doc.

The brief is your job ad. The voice comes from your site and three links you send that sound like you.

Every document carries one of three labels: Draft (the first version, with open questions marked), Facts confirmed (every “to confirm” answered) and Approved (the final version you approved).

01Draft02Facts confirmed03Approved

The brief, from their job ad

“Two destination guides a month.”

Why this opening

Your ad’s first bullet is two destination guides a month, so I started with the one your homepage features.
“No car needed” comes from your own route page.
I kept your site’s short sentences and second person.

The opening

Four days in the Lakes, no car needed

Most people think you need a car for the Lakes. You don’t. The train from Oxenholme brings you to Windermere, and from there the 555 bus and the lake steamers link the villages you came for. This guide plans four days around them: where to stay so every morning starts on foot, and which walks finish at a bus stop rather than a car park.

Source column

Line	Source
The train from Oxenholme brings you to Windermere	northfell.example/getting-there
the 555 bus ... link the villages	northfell.example/routes/central-lakes
the lake steamers	To confirm: your site lists summer sailings only. Do they run in October?

Voice guide, page 1 of 1

Second person. Most sentences under 15 words.
Say “walk”, never “hike”. Your route pages never use “hike”.
No exclamation marks. Your site uses none.

Handover note, for your new hire

Done: “Four days in the Lakes”, guide 1 of 2 this month. Live at northfell.example/guides/lakes.
Open: Winter steamer times, waiting on your operations team.
Next in the ad: The Borrowdale guide and the October newsletter.

Your hire inherits all of it: the approved pieces, the voice guide and the handover note.

Start with your job ad

What editors at agencies I’ve written for say about working with me.

“What I appreciated most was his rigor. If something in the source material was ambiguous, he flagged it rather than guessing.”

Joe Gowdridge, Pretzl

“The best compliment I can give Marcell is that I didn’t have to rewrite his draft.”

Ben Greenwood, Gripped

05 · How starting works

Five steps, all by email.

A handover. Not a pile of questions. Hands pass an open notebook with Done, Open and Next sections.

Send the start form. Your job ad, the piece you want first and who approves it on your side. About 10 minutes.
Get your start date. I reply within 1 UK working day. My reply either confirms your brief is complete or asks what is still missing, including the three links that sound like you. The clock starts when I confirm in writing that your brief is complete. Until then, a start date is only a booking.
Read the draft. 5 UK working days later the piece arrives in a Google Doc, with the voice guide, the handover note and the source column.
Ask for changes. Every first job includes two rounds of written changes. Every later job includes one.
Decide. You have 15 UK working days from the last version to decide. I remind you on day 5 and day 10. You approve it and I send the invoice, or you don’t, and you owe nothing.

If the complete brief doesn’t arrive within 14 days of your booked start date, the place is released and you can book again later.

The start date in my reply is the next one I can keep.

Editors at agencies I’ve written for

“He understood the positioning, stayed within the scope, and delivered exactly when he promised.”

Barnaby Ellis, Director, Strategy & Experience, Fifty Five and Five

06 · Prices

Start with one piece. Add the block only if the wait is long.

Both prices are public, so you can set them against any other quote before you start.

Start here: the first piece

GBP 450 {USD 595 | EUR 525} for one piece from your ad

Invoiced only when you approve it.

One piece from your ad (see the table above)
5 UK working days from the day I confirm your brief is complete
A voice guide, a handover note for your new hire and a source column
Two rounds of written changes

Start with your job ad

If the hire is still weeks away: the block

GBP 1,500 {USD 1,950 | EUR 1,750} for 4 pieces from your ad, every 4 weeks

In short: four pieces from your ad each cycle, less per piece than the first piece, paid in advance, and you stop with 7 days’ notice.

The block runs on my Desk, which is how I book ongoing work by the cycle. The Desk opens only after your first job is approved and paid.

4 pieces from your job ad in each cycle, 5 UK working days each
One round of changes on each block piece
Voice guide kept current
When your hire’s start date is set and at least one full cycle is paid, that cycle includes a handover pack.

If you book the block within 14 days of approving your first piece, that piece becomes piece one of the block. Block total GBP 1,500 {USD 1,950 | EUR 1,750} for 4 pieces, which includes the first piece you already paid. You pay the rest, GBP 1,050 {USD 1,355 | EUR 1,225}, for the other three. The block then starts on the first UK working day after both the first piece and the block balance are paid.

Start with the first piece and tell me you want the block

How the block runs

Payment is in advance by invoice, due in 7 days, or up to 30 days with a purchase order.
Each cycle starts on the first UK working day after your payment arrives, not on the invoice date.
A cycle is 4 weeks: 20 UK working days. If a bank holiday falls inside it, the cycle runs one working day longer for each.
You can send all four briefs at the start of the cycle, and I work on the pieces side by side.
The invoice for the next cycle is sent 7 days before the last working day of the cycle that is running.
One unused piece can carry over to the next cycle, once.

Prices are totals. Prices are fixed in USD, GBP and EUR. Your invoice is in the currency you choose on the start form. Invoices can be paid by card or bank transfer.

07 · How paying works

You read the first piece before you pay for it.

The first piece. On a first job, the invoice comes when you approve and is due in 7 days. With a purchase order, it can be up to 30 days.
What counts as approval. Approving means writing “approved” about a named version, or using any of the copy: publishing it, sending it or printing it. Forwarding it for comment never counts, and neither does silence.
If you don’t approve. If you don’t approve it after two rounds of changes, you owe nothing and the copy can’t be used.
Using the copy. Once you approve, you can publish the copy. Copyright passes to you when the invoice is paid in full.
The block. It is paid in advance. Work paid in advance and not yet started is refunded in full. Once work has started, you get one rewrite within the agreed scope. To cancel, tell me at least 7 days before your next cycle starts. The cycle that is running goes on to its end.

Full wording in the Terms and Refunds.

Editors at agencies I’ve written for

“What I appreciated most was knowing where things stood without having to chase.”

Rachel Osborne, Senior Account Manager, Blend

08 · How I work

In writing, on record.

I’m Marcell Mozes, a UK copywriter. You deal with me from the first line to the invoice, not an account manager. I reply within 1 UK working day. Questions? Email marcell@marcellmozes.com

This isn’t for you if you need someone in the office, want interviews or calls, or are a recruiter filling a client’s role.

09 · Questions

Before you send the form.

Is there a catch?

Paying after you approve is open to any organisation with a live website and an email address on its own domain, once per organisation. You don’t need to be a limited company. Sole traders are welcome when they get in touch with me first.

What if we hire next week?

Then your hire starts with the first piece done and the handover note. You only book more if you want it.

Can we book the block from the start?

You can choose the larger option when you start, or within 14 days of approving your first job. What you paid for the first job counts in full. Choosing it at the start is not a commitment: the block is booked and invoiced only after your first piece is approved and paid.

Will it sound like AI?

I use AI for research and first drafts. I check and edit every line myself. The free opening is the test. How I use AI

Who needs to approve it on our side?

Whoever you name on the form. If a director has to approve the spend, say so under What you need.

We’re not sure we can use outside suppliers.

The form asks, but it isn’t a condition for starting, and a PO or supplier set-up doesn’t hold up the writing. Put your PO number in the start form’s purchase order field, or send it later with your brief, and it goes on the invoice. I return supplier forms within 1 UK working day.

What if it goes live by mistake?

Publishing counts as approval, so I send the invoice. If copy goes live by mistake and comes down within 5 UK working days, I cancel the invoice.

Does this create IR35 or employment status risk?

You’re buying finished pieces from an independent supplier: no set hours, no line management, and I work on my own equipment. I’m a sole trader, not a limited company, so I don’t work through an intermediary. Whether any rule applies to your case is for your accountant to confirm. This is not legal or tax advice.

What if an invoice is paid late?

From 14 days overdue, statutory interest and the fixed recovery fee apply. At 30 days overdue, the licence to use the copy ends.

What is the difference between the handover note and the handover pack?

The handover note is one page that comes with your first piece: what is done, what is open, what comes next. The handover pack comes with a block cycle, once your hire’s start date is set and at least one full cycle is paid.

What does the free opening include?

A headline and about 150 words opening one piece from your ad, with a source column, within 1 UK working day. It is headed “Draft sample. Not licensed for use.” One free sample per organisation. Nothing to pay for the sample. The Terms still cover how we use each other’s material. Get the free opening

10 · Your first piece

Send the piece that keeps slipping. Your hire starts with it done.

Today: your job ad and the piece you want first. About 10 minutes.
5 UK working days after I confirm your brief: the draft in a Google Doc, with the source column, voice guide and handover note.
After two rounds of changes at most: approve it and pay GBP 450 {USD 595 | EUR 525} for the first piece within 7 days (up to 30 with a purchase order), or don’t, and owe nothing.

Start with your job ad

Questions first? Email marcell@marcellmozes.com and I reply within 1 UK working day.

One less thing waiting on the hire. A man checks his phone in a working studio.